In The News

2010 PBIRG Research Poster Award
May 19, 2010, Naples, FL
TargetRx's poster titled "The Impact of Promotion on the Development and Stabilization of Pharmaceutical Product Perceptions" was awarded a Second Place in the Best Research Poster Category at the PBRIG 2010 Annual Meeting. The PBIRG Conference was held on May 15-19 in Naples, Fl.

TargetRx at PBIRG 2010 Annual Conference
May 16, 2010 - May 19, 2010, Naples, FL
TargetRx will present a featured Poster at the Pharmaceutical Business Intelligence and Research Group 2010 Annual Conference: "The Impact of Promotion on the Development and Stabilization of Pharmaceutical Product Perceptions." We invite you to stop by our poster session.

"An Ace In The Whole"
August 2009, MM&M - Medical Marketing & Media
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TargetRx Executives Weigh in on the Pfizer Acquisition of Wyeth
USAToday:
Pfizer to buy Wyeth for $68B

Pharmaceutical Executive:
Two Become One: Pfizer Acquires Wyeth

Med Ad News:
The sales and marketing perspective on the Pfizer/Wyeth deal

The Sales Force Agenda
January 2009, Med Ad News
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"The Crystal Ball"
December 2008, PharmaVOICE
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The Forgotten Sales Force
November 2008, Med Ad News
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"Prescription Predictions Get an Upgrade"
November 2008, Med Ad News
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Press Releases


November 30, 2009
TargetRx Introduces New Research Capability to Increase Effectiveness of Co-Pay Card Initiatives

New Tool Analyzes Physician Behaviors and Attitudes around Co-Pay Card Programs; Provides Insights to Increase Usage and Maximize Marketing Investment

September 14, 2009

TargetRx Expands Management Team to Support Continued Growth

Industry Leaders from IMS & Verispan Join TargetRx to Field Increasing Demand for Pharma & Biotech Sales & Marketing Solutions

February 2, 2009

TargetRx's FieldPerformanceAdvantage Empowers Pharmaceutical Companies with Unique Insight to Help Maximize Sales and Marketing Effectiveness

Uncovers the Most Effective Personal Promotion Strategies and Tactics by Isolating the Impact of Promotion from Other Influencers of Prescribing

Press Release Archive

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