Press Releases
TargetRx's LaunchAdvantage Offers Critical Insight for Successful Drug Introductions
First in Company's New Suite of Products Leverages Four Forces of Prescribing to Close the Gap Between Intent to Prescribe and Actual NRx
Horsham, Pa. - December 1, 2008 - With the impending "patent cliff," it is more critical than ever to effectively bring new products to market. Pharmaceutical companies need to be armed with powerful insights to make the right decisions when launching new drugs and indications, assessing licensing and co-promotion opportunities and effectively managing their pipelines. In the past, brand teams have been challenged to accurately predict new drug potential and adoption because they have had to rely on a mix of traditional market research, prescribing histories and past experience. Now, TargetRx's LaunchAdvantageSM is the first solution built for today's health care market that accurately predicts what physicians will actually prescribe versus what they say they will prescribe - providing reliable forecasts that drive optimal resource allocation, effective messaging and positioning and ultimately, successful drug launches.
TargetRx Completes $9.6M Financing Round
Funding Provides Investment Capital to Support New Growth Initiatives
Horsham, PA - April 7, 2008 - TargetRx Inc. today announced that the company has received $9.6M of venture funding led by existing investors Quaker BioVentures, New Enterprise Associates (NEA) and Domain Associates. This infusion of capital will further support the company's plans for growth and the development of innovative new products designed to help the pharmaceutical industry improve sales and marketing effectiveness as well as drive overall business performance.
TargetRx Announces Management Transition
Craig Scott Assumes Chief Executive Officer Position
Horsham, PA - January 28, 2008 - TargetRx Inc. today announced that Craig H. Scott has been appointed to the role of president and chief executive officer, and he will join the board of directors, effective immediately. Scott assumes the role from Michael J. Luby, company founder who will remain a full-time employee of the company and a member of the board of directors.